JFK STeel Mill Essay Essay Example for Free

JFK STeel Mill Essay Essay In his speech to the people of the United States of America, president Kennedy uses repetition and offers solutions with a very imperative tone to convey his opinion that steel companies are causing harm by making their prices higher. He continues to argue that in a rising industry, they are the cause of jobs being lost, and that because of them, the country will be further in debt. After catching the reader’s attention and undermining the steel corporation’s ideas, Kennedy solidifies his speech by using imperative syntax, which adds a sense of urgency to the situation. He constantly affirms the seriousness by using the word â€Å"necessary† and providing solutions to solve the problem. JFK states, â€Å"And it is necessary to stem it for our national security, if we are going to pay for out security communications abroad† (Kennedy). This quote shows that the country needs to take action over the steel industry for progress to come and for the country;s safety to be upheld. The repetition of â€Å"necessary† and his many quotes on protecting the nation reinforce his imperative tone throughout the speech, and shows the message of economic change and awareness that he pursues in this reply. Then, Kennedy uses the ethical appeal, which refers to the credibility, character and confidence of an author. There are many ways in which an author can create this appeal. During the time period in which it was written, cold war tensions were still lingering and Kennedy had just won the position as president in a very close election over an accomplished opponent. Therefore, just as this problem emerges, the nation is vulnerable and tense and has reached a turning point in history. Since he was elected president, the audience views him as an authoritative figure whose speech should be respected. Although Kennedy was young, he still faced critique on his tone and image, so it was expected of him to exhibit hope and compassion, while criticizing the steel industry. He continually opposes the actions of the steel industry in order to maintain his credibility, especially when he points out that, â€Å"The fact of the matter is that there is no justification for an increase in the steel prices. [ The Industry] was to achieve an agreement which would make unnecessary any increase in prices† (Kennedy). In stating this, JFK blatantly attacks the actions of the industry, making it plain to viewers and listeners that he was completely against this change in pricing. Also, throughout his speech, he presents and explains many quotes and statistics which prove the issues wrongfulness and prove the points he is maintaining. In doing these things, he establishes Ethical Appeal with his listeners and makes his speech much more trustworthy and agree-able. In conclusion, by establishing Ethical Appeal and pursuing an imperative tone through repetition, President John F. Kennedy created a powerful oratory protesting the rise in the prices of steel in the early 1960s. This speech was an efficient way to combat this terrible and harmful decision made by these companies, not only being able to protest the issue, but also accomplishing the unification of all Americans on a cause to end the rise in prices.